Marketing & Advertising

Who is my customer? Why do they buy?

• Customer pain or priorities?

• In what channels does he market his product?

• What is our offering?

• What resources does he have?

• What are his assets/core competencies?

Product Functionality -----> Price

Lowest Price -----> Time Savings in use

Solution In-House -----> Outsourcing

Product Functionality -----> Fast Delivery

Availability ----> Wide Assortment

Understanding the customer

Customer priorities