Marketing & Advertising

Who is my customer? Why do they buy?

  • Customer pain or priorities?

  • In what channels does he market his product?

  • What is our offering?

  • What resources does he have?

  • What are his assets/core competencies?

Product Functionality -----> Price

Lowest Price -----> Time Savings in use

Solution In-House -----> Outsourcing

Product Functionality -----> Fast Delivery

Availability ----> Wide Assortment

Understanding the customer

marketing optimization, private equity, raising capital, business forecasting, business planning, private equity, energy audits, predictive maintenance, asset management, shorten planned outage

Customer priorities

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Working through Organizational Change

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