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Marketing & Advertising

Who is my customer? Why do they buy?

  • Customer pain or priorities?

  • In what channels does he market his product?

  • What is our offering?

  • What resources does he have?

  • What are his assets/core competencies?

Product Functionality -----> Price

Lowest Price -----> Time Savings in use

Solution In-House -----> Outsourcing

Product Functionality -----> Fast Delivery

Availability ----> Wide Assortment

Understanding the customer

marketing optimization, private equity, raising capital, business forecasting, business planning, private equity, energy audits, predictive maintenance, asset management, shorten planned outage

Customer priorities


Business Plan Process



Working through Organizational Change

Supervising with Confidence

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