Marketing & Advertising
Who is my customer? Why do they buy?
Customer pain or priorities?
In what channels does he market his product?
What is our offering?
What resources does he have?
What are his assets/core competencies?
Product Functionality -----> Price
Lowest Price -----> Time Savings in use
Solution In-House -----> Outsourcing
Product Functionality -----> Fast Delivery
Availability ----> Wide Assortment
Understanding the customer