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Influencing With Assertive Communication


Every day we communicate with the goal of influencing others. Amidst a gamut of situations, we use a variety of communication strategies to help achieve that influence — expressed through our choice of verbal and nonverbal behaviors. Through Influencing with Assertive Communication, individuals learn what it takes to express themselves directly and honestly while acknowledging and respecting the rights of others.


With new knowledge of the benefits of assertive communication and increased confidence in their abilities, participants are prepared to apply their influence skills to workplace situations.

Learning Objectives

  • Recognize the 4 styles of influence.

  • Understand style benefits and drawbacks.

  • Identify personal influence style.

  • Learn why an assertive communication style is most effective Master the “ASERT” process to build stronger professional relationships.            

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