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Channel Strategies

Low Touch, High Touch, Cost per Transaction

  • What is the best way to sell your product? 

  • How do you create barriers to entry once the channel is established? 

value add of sales, cost per transaction, direct marketin channels, indirect marketing chnnels, high touch channels, channel strategies
channel strategy, advertising, direct salesman, direct mail, cost per tansaction

KCG has worked in the “low touch” channels,  indirect distributor channels and has established and managed large direct sales-forces.

“Understanding what products fit in what channels and ensuring that synergy exists between that channel partner and your product are key.” Jack Dischner-VP Sales-Wolfson Maintenance

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What is Strategy?

A Harvard Business Review Article

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